ClientVeronafiereServicesVisual Identity, ADV CampaignYear2023


DDM International was called in to rebrand and reposition Vinitaly’s communication- the study and research of the new communication concept stemmed from extensive research into Vinitaly’s history and the perception of Vinitaly visitors over the past 25 years. The new message, the new visual and the new tag line are the result of meticulous work of the Italian-American team.

To bring forth a sense of the evolution, and the momentum toward the future, without forgetting the roots and historical path of the event, we created a very short teaser that starts right at the traditional heart of Vinitaly and closes with the new visual.

This intro launched the long sequence of tools and projects developed by the agency that are declined according to the various needs of the event.