ClientVeronafiereServicesVisual Identity, ADV Campaign, Exhibit Design Year2023


Undoubtedly VINITALY is one of the most important brands, not only of Veronafiere but of the entire global exhibition scene of its sector. VINITALY is recognized on an international scale as one of the must-attend fairs in the industry, with more than 50 editions of history to support its existence.
The new format of VINITALY AND THE CITY will involve Italian and international wine lovers, in a journey to discover the excellence of wine and the beauty of the most significant places in the historic center of Verona: Piazza dei Signori, Cortile del Tribunale, Cortile Mercato Vecchio.

The focus will extend beyond local activities, in fact two other formats have been programmed: one on the national level with Vinitaly on Tour and one on a global scale with Vinitaly Roadshow. While the first envisages an on-the-road trip with Vinitaly through the riches of the Italian territory, the second envisages a trip around the world, from Europe to the United States and ending in Asia where the importance and internationality of Vinitaly is reconfirmed at each stage.