ClientVeronafiereServicesVisual Identity, ADV Campaign, Exhibit Design, Event ManagementYear2006 – present


SaMoTer is an international construction equipment trade show held every three years.

DDM has won the advertising campaign contract several times: in 2008 overwhelming traditional communication campaigns and placing a mole at the center of the visual as a synonym for the soil-moving machinery featured at SaMoTer.

In 2014 the visual changes brings the sustainability-conscious human being to its center. In 2017, the campaign changes to a human heart composed of mechanical parts, a campaign that was then renewed for 2020 as well.

The long journey between DDM and SaMoTer brings us up to now in 2023, the year in which the bright colors of the fair are the protagonists of a bold visual: the “MOVE IT!” campaign is movement and revolution, novelty and liveliness. We have created a special pavilion for the fair: the SaMoTer Lab, an exhibition area with tailor-made spaces combined with training and refresher courses to cater to the trade.