ClientPiani di ClodiaServicesVisual Identity, ADV CampaignYear2021 – present


DDM BRANDING signs the advertising campaign of Lake Garda’s largest Leading Camping & Holiday Park. On the occasion of its 25th anniversary, the agency developed a visual with a strong emotional impact and the park’s 2021 catalog.

We developed a new version of the logo, incorporating a minimal yet classy feel, resulting in  a new clean aesthetic, while maintaining a strong presence. Since its initial re-branding, DDM has signed off on every one of Piani di Clodia’s visual campaigns.

DDM had to depict, through images and words, the incredible emotions that guests of PIANI DI CLODIA impress when they cross the threshold of the Holiday Park. The perspective of traditional camping changed through the project’s new tell-all idea of a modern vacation!