ClientJustServicesVisual Identity, ADV CampaignYear2009


Just is a perfect synergy between nature and science. Their added value is complete naturalness, an aspect they care for and bring back in all their products.

With this in mind, in 2009 we were asked to come up with a visual campaign – for their 25th anniversary – that was in line with their values but at the same time aligned with current trends.

Thus was born the campaign featuring a female figure clad in green and nature with the claim, ” For us, green is not a fashion, it’s a way of life”.