ClientJako WineServicesDeep Diagnostic, Brand Foundation, Visual Identity, ADV CampaignYear2019


The project came to life in 2015 when Jako Wine’s future executives relied on DDM USA to search for a market opportunity that would highlight a new wine product. The U.S. team identifies a product that would appeal to the Miami audience and thus Jako Wine was born: of a classic method sparkling wine made in the Oltrepò Pavese region. The fine-tuning of processes and the search for synergies with internationally renowned agronomists and oenologists lead the brand to be a Made in Italy excellence on U.S. soil.

DDM then takes care of the product concept from its invention to its development: the incipit of Jako wine is out of the box, a new way of thinking, a different way of doing things.The style therefore could not conform to that of the industry: the challenge was to align the brand’s image with its philosophy, creating its DNA.

The flamingo, the brand’s symbol, is one of the most flamboyant species in the animal kingdom, and its color and behavior fit perfectly with the Jako Wine philosophy. This is how, through the use of the flamingo and its feathers, we made the image recognizable and unique in all communication tools.