ClientInspired by IcelandServicesADV CampaignYear2020


During the pandemic period of Covid-19, one of the hardest affected sectors were definitely the world of  tourism: businesses, public and private institutions were looking forward to being able to resume normal tourism and travel activities.

The state of Iceland launched a contest to create an evocative commercial that could keep the desire for the island alive, one that could boost tourism once the borders reopened.

The claim states “Land you need,” and the entire advertising campaign is aimed at transmitting the core values of traveling to Iceland, all the motivations that drive tourists to experience the island.

Nature, tranquility, relaxation, freedom, space, excitement, energy and quiet: these are the values evoked in the visual of the campaign, resulting in a concise and impactful directive.

Inspired by Iceland