ClientRiva del Garda Fiere e CongressiServicesVisual Identity, Exhibit Design, Event ManagementYear2023 – present


Business Club is the new initiative, conceived, designed and created by DDM Branding for the Fair of Riva del Garda. It is a space, within the fair, used to welcome and host the relevant audience of the various events. Simultaneously it is  a strategic point for a multitude of activities, in fact it provides for the arrangement of a café, a bistro, a dedicated lounge and meeting area.

The project is signed by arch. Canale, Executive Creative Director and responsible for the design and architectural concept, and by Danilo Di Michele, CEO of DDM, who conceived the communicative detail of the project: the visual of the area represents harmonious wavy and blue lines that encounter each other. The direction of these lines echoes the material and color with which the space is constructed , signifying the value of the Business Club.