DOCTOR PLASTIC SURGERY

ClientDoctor Plastic SurgeryServicesDeep Diagnostic, Visual Identity, ADV CampaignYear2010

DPS: FROM NEW YORK CITY AND STILL GROWING

Doctors Plastic Surgery is a unique and revolutionary practice in New York City. Plastic surgery in New York City is no longer just for the rich and famous. They offer the most affordable plastic surgery in the city without sacrificing safety or quality results.

The campaign that appeared in New York City and got everyone talking.
A new practice with image and strategy conceptualized and created by DDM achieved its goal of providing incredible notoriety for this new project that within 2 months was already overbooked and opened new locations to meet demand.

The challenge was to give the right message of accessibility and safety without having to sacrifice the wallet: the media response encountered was outstanding. Affordability is communicated – but lest anyone think it is a low-quality service – the quality and elegance are beautifully communicated through simple design, excellent photography, relative modesty, and affluent colors.