2021.06.07

DDM presents "AZZURRI, SEMPRE."

DDM takes part to the competition FIGC – EURO 2020 by presenting  “AZZURRI , SEMPRE.”

Two elements which represent the synthesis of two concepts:
We’re all AZZURRI, although we’re away from the peninsula.
We’re all AZZURRI, although our skin color is different.
We’re all AZZURRI, even when our team disappoints us

when we win, but even when we lose
when we love going to the stadium, but even when we prefer our comfortable sofa
when we are soccer experts, but even we barely know what a corner is.
when we appreciate the sporting act, but also we are fascinated by the beauty of the 11 players in the soccer field
when our favorite player dreams, but also when he is the owner of another team
when we like the new team, but also when we’re fond of the 1982 one.

The strategy behind the DDM creative proposal is based on the following key values:

Freedom/ Italianness / Inclusiveness
Sport is for everyone. DDM creativity aims to emphasize the concept of diversity as added value. The national football team plays for everyone, and everyone is inevitably involved.

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