DDM, DID IT AGAIN!
The campaign that appeared in NYC on mid February, has everyone talking. The racy campaign with copy MADE IN NEW YORK for DOCTORS PLASTIC SURGERY in NYC.
A new practice with image and strategy conceptualized and created by DDM has achieved its goal of providing incredible notoriety to this new project which in a matter of 2 months are already overbooked and strategizing expansion.
Marketing Art Gallery parla di noi...
[...]I feel like it communicates a lot, but one communication point overwhelms all the others.
What’s being communicated here?
1. LARGE BREASTS 2. Affordable BREASTS 3. Local BREASTS
[...]Branding their surgery as “Made In New York” is an awesome way to communicate local and quality. This choice of language borrows from all the positives of New York City’s global brand. It can be likened to saying something like “Pizza: Made In New York” or “Theater: Made In New York”. It is a clever way to communicate that what you’re offering is the best there is. But again – this communication point is overshadowed by large breasts.[...]